HOLLY Willoughby’s company earnings have dropped by £100k after she quit This Morning and Netflix show Bear Hunt was cancelled.
Despite being a regular face on television, and appearing on multiple primetime shows, Holly, 45, hasn’t been seen on the box in over a year.
The presenter, who quit her plum job of hosting This Morning in 2023, has found herself without a telly job for the first time in 20 years.
And being without TV work has inevitably had an impact on her financial situation.
The Sun can reveal that Holly lost £2,197 a week last year at Roxy Media, the private firm into which she channels her TV earnings.
Its loss – which amounted to £114,245 – taking the net worth of the firm to £118,613 as at August 28 2025, almost half of the £232,858 reported for 2024.
The six figure decline in Holly’s TV fortune has been reported in new accounts filed this morning at Companies House.
Signed off by Holly and her husband Daniel, they also reveal star TV star’s bills have increased to £704,825 from £469,214.
Despite the downturn, Roxy held £823,438 in assets before bills, and increased its staff numbers from two to three.
It is the third set of accounts filed by the former TV favourite since her exit from This Morning.
Earlier figures filed at Companies House revealing the financial toll her exit from ITV has taken on her earnings.
Holly lost £840,397 in 2023 and £51,020 in 2024.
Roxy Media’s bottom line plunging from £1.1 million in August 2022, the year before she left This Morning to the £118,000 reported for 2025.
Earlier accounts revealed how the money rolled in while she co-hosted This Morning. Roxy Media’s ongoing profits hit £1 million in 2016, £1.4 million in 2017 and £1.5 million in 2021 – its highest net worth.
The latest bottom line the lowest for the firm since 2012, when it held £100,721.
Holly set Roxy Media up in 2009 reporting its nature of business on Companies House as ‘television programme production activities.’
Holly’s rep had no comment when The Sun reached out to them.
Although Holly is no longer a regular face on our screens, she’s set for a major comeback with her own YouTube channel.
She will start with a magazine show similar to This Morning — the ITV hit she quit in 2023 — effectively marking the dawn of “Holly TV”.
She also has a production company on hand, Hungry Bear, which creates Gladiators and Michael McIntyre’s Big Show and is run by her husband Dan Baldwin.
A TV insider said: “This is a massive game-changer for Holly and the wider industry because this show and her channel will be a threat to the main broadcasters, particularly This Morning and ITV.
“Advertisers are increasingly turning away from traditional terrestrial telly and looking for new opportunities and new ways to promote themselves online — and with a magazine show like this it’s the perfect vehicle.
“And if any of the big-name retailers could cherry-pick a presenter who’s an ideal figure to front it, then it is surely Holly.”
The mum of three left This Morning after 14 years amid a plot to kidnap, rape and murder her.
Holly then signed up to front Bear Hunt for Netflix, which was axed after its debut season in February 2025.
She also hosted the reboot of You Bet! 14 months ago with pal Stephen Mulhern. In February The Sun revealed it had been shelved.
Holly has not been on TV since last March’s Dancing on Ice final, which was also axed by ITV.
